Recruiters are always looking for ways to connect with the 80% of candidates that aren’t actively looking for a job. So whether you are currently applying for jobs or you’d just be happy to be approached, it’s worth taking advantage of the strategies that recruiters are using to hunt passive candidates: 

Talent Communities 
Talent communities are online network environments, often found on recruiter or company websites, but LinkedIn Groups is a particularly good example. They allow candidates, employees, recruiters, past applicants and employers to connect to each other. Members can ask for advice, solve problems together, find out about or share employment opportunities. 

Recruiters will encourage passive candidates to join these communities and will use the environment to engage with them to build trust and relationships. This provides them with a talent pipeline for future job openings. 

As a potential candidate you could derive enormous value from becoming part of these communities: from career advice and new connections to, potentially, a new job. 

Blogging 
Some recruiters may write blogs on career development, getting promotions or performing better at work. Candidates, who aren’t looking for external opportunities to begin with, may read the blogs to help them progress in their current job. But thoughts of career progression could turn into an active job hunt; previously passive candidates may turn to a voice they trust when they decide it’s time to move on. 

As a job seeker it’s worth following and engaging with recruiter blogs for the enlightenment they may provide and for the connections and opportunities they may bring you. 

Identifying the ‘Explorers’ and the ‘Tiptoers’ 
According to a recent LinkedIn study, some passive candidates can be identified as ‘Explorers’ (about 40% of candidates), who want to change career and ‘Tiptoers’ (about 15%), who want a better job. Once they can see which category a candidate falls into it’s easier for the recruiter to approach them with an opportunity that meets their requirements. 

If you think you might be moving into the market for a new job try to make it clear which category you fall into through your social media activity, statuses and posts.

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